What did we do?

Working in Samsung's R&D was like being an entrepreneur, with a lean team of 5 designers, our role was to look for business opportunities through Samsung products and this project which was initially called Marketing yourself is a great example of this.

Process

Strategy and User research

Benchmarks

Information architecture

Prototype

Branding

Interface design App

Overview

Business TV Mobile is a convergence solution between smartphone and smart tv, which allows small businesses to create their own advertising using the Android mobile app and then publish these DIY marketing campaigns on their Samsung smart tv's (Orsay OS and Tizen OS).

Home interface, Simple app home has the options to pair the TV and start customizing the banners

"These small businesses, such as restaurants, bars, hair salons, etc, usually had a smart tv in their physical environments, but didn't have any means of creating advertising for themselves. In other hand, professional digital signage solutions were way too expensive and complex for their size of business".

Publications

Possibility to create scheduled publication playlist

- Possibility to load a ready-made banner or create it by the app.

- Customize a limited time offer by counting down

Creation and countdown

TV pairing instructions and password number